+971 56 731 2942 , +971 04 298 9926

 

ADVANCED DIGITAL MARKETING PROFESSIONAL PROGRAMME ( ADMP)

Session offers a practical guide to the core techniques in digital marketing.

3 days- 14 HOURS- ESTIMATED COSTING:  AED 1550/-

 

Workshop Deliverables:

 

1)   Introduction On Digital Media /Trends / Growth/ Market Share etc- 1 Hour

 

  •        New Business Models in the Digital Economy
  •        Reputation and Reviews: Online Advertising
  •        Emotions and Digital Advertising- The initiation story
  •        Digitally Trending
  •        The Story of Market Shares

 

2)   Social Media Marketing- Creation/ Content/ Marketing/ Lead Generations- 4 Hrs

  •        The Pillars of Social Media Marketing- Read, Create , Share, Discuss
  •        Align Content Development With Social Media Metrics and Goals

 

Facebook – The Art & Science

o   Posts & Boost

o   Marketing – Adverts

o   Remarketing

o   Lead Generation Tools

o   Designing & Creating Effective Posts

o   Marketing Offer – Attractive / Relevant Offer

o   Landing Page – Offer’s details with form

o   Conversion Page – Thank you page

 

Optimizing Twitter

o   The Hashtag Wonder

o   The Twiterattis

o   Create relevant audience

o   Follow the followers

Instagram

o   Create Stories

o   Content & Ad creation

o   Beautify your strategy

Blog

o   Art or Science

o   Monetize Blogging

o   Identify & create Keyword Rich Content

o   Self Hosted Blogging- Tips & tools

o   The content & keyword calender

Linkedin :

o   The B2B dynamics

o   Page & Ad Creation Techniques

o   In mail advertising

o   Best Practices in Linkedin

  •        Optimizing YouTube videos
  •        Social Media Updates- Tips & tricks
  •        Creating Awsome Designs
  •        Scheduling your social media updates
  •        The 80/20 Rule
  •        HootSuite – to automate your social media tasks
  •        PostPlanner – finding relevant content easily to share with your prospects

 

 

3.Social Media Marketing – Strategy Building- 2 hours

 

  •        Creating a Digital Road map
  •        Creating ROI driven strategies
  •        Social Media Checklist
  •        Social Follow & Social Sharing
  •        The art & science of Creating Engagement
  •        Target Audience-Decoding
  •        Behavioral  targeting & approach
  •        The perfect recipe for social media posts
  •        Social Media Plugins to be incorporated with your website
  •        Social Media Apps – a brief introduction

2)     M-commerce- Overview & Trends ( Mobile)-1hour

o   Now & future- Trends

o   Offline & Online Convergence

o   Social Commerce vs.Buy Buttons

o   Mobile Web Vis-à-vis Apps

o   Successful Brand Stories

o   Creating Mobile Moments

o   Loyalty, Coupons & Rewards

3)     Email marketing- Concept & implementation- 0.5 hrs

  •        Trending Techniques
  •        Effective Available Tools

4)     Google Ad-words-Search Engine Marketing/ Display Advertising- Overview / Google+ Local & Google Places – Connecting your business with local customers – 2 hrs

  •   Setting up Google AdWords Campaigns
  •   Content Structuring
  •   Understanding Quality Score
  •   Finding and selecting the right Keywords
  •   Ads and Ad Groups
  •   Organizing Ad Groups
  •   Creating Effective Ads
  •   Optimizing Landing Pages
  •   Bid Management
  •   Negative Keywords
  •   Analytics – Measure and fine-tune

5)   SEO – Search Engine Optimization – Overview- 2 Hrs

  •        What & Why- SEO?
  •        Keyword Research & Analysis
  •        Algorithms- Concept & Implementation
  •        On Page/Off Page Optimization
  •        Google Trends

6)   Decoding Google Analytics- 1.5 Hour

  •        Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
  •        Taking decisions based on Analytics Reporting
  •        Defining Business Goals and Objectives
  •        Measuring Tools and Methods
  •        Measuring your Site’s ROI
  •        Getting Started with Google Analytics
  •        Introduction to Goal Conversion – Tracking the Conversions
  •        Tracking Social Media Traffic – Advanced Segmentation
  •        Tracking Phone Calls with Google Analytics
  •        Integrating your Google AdWords campaigns into Google Analytics

Key Take Aways:

  • Build Effective Online Portfolio for your brands
  • Secure relevant/ targeted leads for your business
  • Optimize sales & marketing efforts / Spend for your business.
  • Successful online marketing case studies
  • Facebook Re-marketing- How to Convert Visitors to Consumers 
  • Integrated Case Studies- Understanding & implementation
  • Group Fun While @ Learn

Who Can Attend:

  • Working Professionals- Sales/ BD/ Marketing 
  • Entrepreneurs
  • Product/ Brand Managers
  • Business Owners- Small & Medium Sized
  • Digital Marketers

Online Assessment Test

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