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Digital Marketing Training Outline :

Learning Outcome 
* Create and/or improve a strategy for measuring and improving digital media effectiveness 
* Review current approaches and identify areas for improving performance
* Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads 
* Social media including Facebook, Twitter, blogging, etc. 
* Online advertising including ad networks and behavioral targeting 
* Email marketing including deliverability 
* Site content and copy 
* Digital Marketing Strategy and Planning

Course Content 
* Digital Marketing Overview 
* SEO – Search Engine Optimization 
* Google AdWords – Search Engine Marketing | Display Advertising 
* Google+ Local & Google Places – Connecting your business with local customers 
* Inbound Digital Marketing Concepts and Implementation 
* Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+ 
* Video Marketing – YouTube 
* Facebook & LinkedIn Advertising 
* Email Marketing 
* Google Analytics – Track your success

 

Online Assessment Test

Testimonials

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